Welcome to Lissimattia
E-commerce companies often have a hard time deciding when to promote products. Ecommerce brands must target customers on the right platform at the right time. Knowing the best days to sell online can help increase sales and attract customers. This post will provide data on the best times to promote products online. However, it is important to remember that this data can only be used as a guideline. Ultimately as you navigate the vast ecommerce marketplace landscape, you'll need to leverage your own data to strategize effective promotions. How many people shop online today? Online shopping is popular among many people all over the globe.
Whitebox brands have an average conversion rate of 6% higher than the lowest days of the week. These days are important. People spend a lot of time on Fridays and Saturdays, mainly focusing on entertainment and leisure activities. People start to shop for the week ahead of Sunday and Monday. Many people shop Mondays to get through the beginning of a new week. What devices are customers using the most? Brands should target the most used devices, so they can tailor promotions to best-selling days or times. Smartphones are a key component of ecommerce's sales volume. Web design company OuterBox states that 77% of Americans own a smartphone--and that more than half of all ecommerce traffic comes from mobile devices. In-store customers use their mobile devices to compare prices and read reviews. Mobile customers are mostly browsing rather than buying--although there's evidence this is shifting. OuterBox reports that 79% of smartphone owners have made an online purchase within the past six months. And Business Insider predicts that mobile will become consumers' preferred shopping channel by 2026.
A desktop customer may be shopping on the weekends and using their computer at work. And they may be buying more; one report found that desktop visitors purchased 24% more products per order than mobile customers. Why do repeat customers follow their own rules? You may choose to target returning customers at different times when it comes to promotions. Customers who are returning customers are more familiar with your brand and more likely make a purchase. The probability of selling to an existing customer is between 60% and 70%. On the other hand, the probability of converting a prospective customer can range from 5% to 20%. Targeting new customers during peak shopping hours is a great way to increase conversions. Targeting customers who are returning customers is a better way to increase their likelihood of purchasing from your brand. However, your data may vary.
For returning customers, you can also offer unique promotional deals. Returning customers might get 30% off a sale while new customers may get 10%. This is a great way to reward your returning customers and give new customers an incentive to purchase from you again. Side note: Product pricing is an entirely new challenge when it comes to running promotions. If you want to know how to price a product on Amazon, we have you covered in this Whitebox blog. And if you aren't sure how to calculate the selling price of a product, this article from Inc. can help. What Time Should I Push My Product? This article is a guideline, but your customers might behave differently. This is where the secret lies: look at your data. You can use historical sales data to identify the days and times of the week your customers shop most often and what products they prefer to buy.
Whitebox offers data visualization and business intelligence tools that help brands make the most of data. Whitebox's proprietary technology for ecommerce can provide valuable insights into the marketplace from data points across multiple channels. You can see the entire customer journey and track to purchase with a clear market picture. This data can be used to optimize your marketing strategies for customers' preferences. We integrate fulfillment data and marketplace management data to present it together, so sales can inform fulfillment.
Vertical integration allows both sides to work together in a well-oiled, cohesive operation. Knowing your customers' shopping habits will allow you to quickly pivot your supply chain to meet their needs.