What Payment Options Do Your Customers Want in 2022?
Digital payments are becoming the norm, and QSRs are recognizing the need to adapt to this trend. According to a June poll by Celtra, 60% of surveyed U.S. adults prefer digital payments over traditional ones, while 40% of Baby Boomers want to go 100% digital. With these trends in mind, it is crucial to understand how you can make your digital marketing work for you in the year 2022.
First, understand your customers. They are constantly changing, and they have different preferences. It is imperative to adapt your digital marketing strategy to meet their needs. For example, if you have a loyalty program, you need to make it easy to sign up for it. Moreover, you need to keep track of what your customers are looking for. Once you know this, you can create the perfect campaign. For example, by offering loyalty programs, you can build brand loyalty by offering free food samples.
You must offer different payment options to attract different demographics. For example, you should not limit your payment options to one type of customer. You can offer a variety of payment options. You can also offer a reward system. Some QSRs will offer special offers for loyal customers. Likewise, some QSRs will have a loyalty program that rewards loyalty points for each activity. So, what can you offer your customers?