How Does Customer Interaction Improve With Digital Menu?
There are many advantages to using a digital menu board, from helping queue management to enhancing customer interactions. One study showed that the use of digital signage cut wait times by as much as 35%. This is particularly useful for restaurants that have long lines of hungry customers waiting to be seated. Another study found that 29.5% of customers cited the digital menu as influencing their purchase decision. While this is still a relatively small number, the benefits are worth exploring.
A digital menu board will also improve staff engagement. It allows guests to provide feedback directly to the manager, which will improve customer interaction. It will also allow managers to correct any mistakes they made in real time. This will ensure that the situation can be remedied before guests leave the restaurant. It will also allow them to immediately notify the staff of negative practices. A digital menu board will boost customer engagement by ensuring that the staff are more informed about any problems that are occurring in the restaurant.
Changing the look of the menu can enhance the overall experience of a customer. A full-color photo or video will appeal to customers more than a static menu. Dynamic animation, such as the rise of steam from a soda, will further entice customers to make a purchase. Adding dynamic animation to your menu will enhance the overall experience and increase sales. A study by Panasonic found that businesses that made the switch to digital menu boards experienced a 28% increase in sales.