Best Time To Sell Online
1. Seasonal! When it comes to consumer behavior, website design and seasonality are important. Brands and retailers that regularly update their websites to reflect seasonal changes and holidays are more likely to attract shoppers. This could be in the form of imagery, design elements, promotions, or even what products you feature. 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.
You don't have any excuse not to follow seasonal trends. Don't want to do a complete overhaul of your website for every holiday or season? It doesn't have to be! In just minutes, you can add seasonal pop-ups directly to your website.
This will allow you to match the season or holiday, drive shopper interaction, and convert more sales with less development time than you would normally need.
2. Update product descriptions and images You want something that will help you both in the short-term and long-term. This is a good time to revise product descriptions and images. Freshening up your product pages with optimized product images and new product descriptions will better provide shoppers with the information they need to make a purchasing decision. Clearer descriptions and images will help you sell more products. You can also improve your SEO by updating your content. Perform some e-commerce keyword research to identify what your ideal customers are searching for. Next, get started writing! Use the time off to take this project seriously. You will see a huge impact. Here are some helpful tips on upgrading e-commerce product pages. 3. Run a contest giveaway A contest is a great way to increase traffic engagement, conversion and conversion.
You have the opportunity to make people excited and to use this to increase traffic to your website. Enter your email address to be eligible for a chance at winning a bundle or a high-ticket item. This could be a product you sell or something your ideal customer would like.
4. Make product collections Specific product collections can be created to make it easier for shoppers and give them a starting point. This is basically telling customers where to shop on your website and making it easier for them to make their decisions about what products to buy. You might consider seasonal collections, a group of similar items, buying guide, or a clearance section as possible product collections.
5. If sales are slow, make a sale! Many retailers offer e-commerce promotions on their sites, but this is more of an ongoing strategy to increase conversion rates. A sale requires lead time, promotion via various sales channels, as well as a discounting strategy. You should set some parameters for your sale. Consider length, discount amount, sale-eligible items, and your goal. Here are a few key dates to focus your promotional sales strategy around. Flash sales, back-to-school sales and clearance sales are other options.
6. Although I am not a loyalty program expert, I know they can be very effective in driving sales from existing customers. This allows you to focus on sales and reduces the stress of acquiring new customers in slow months. Our knowledgeable friends over at Sweet Tooth Rewards help retailers set up simple and effective loyalty programs so pay them a visit if you'd like to implement this sales tactic.
7. Clear out surplus inventory This is something I have mentioned a few times before, but it can be a major sales driver for your company. Clearance sections are hot because consumers are always looking for deals. Clearance sections are a great way to grow your business. It is essential to move inventory. You must move inventory. Here are some ideas on how to clear excess inventory.
8. As an online retailer, content marketing can help you separate yourself from the competition by adding value to the shopping experience. The content provides shoppers with more information that can assist them in making a purchase decision.